If you’ve ever traveled abroad, then you know that figuring out the local tipping etiquette can be tricky.
![A white male hand adding a signature on a portable checkout screen with a credit card inserted.](https://20627419.fs1.hubspotusercontent-na1.net/hub/20627419/hubfs/The%20Hustle/Assets/Images/813603609-httpsthdaily.s3.us-west-1.amazonaws.comfinal_size-Tipping_20231114220115.webp?width=595&height=400&name=813603609-httpsthdaily.s3.us-west-1.amazonaws.comfinal_size-Tipping_20231114220115.webp)
But what happens when that uncertainty follows you home?
Americans are dealing with exactly that, according to a new study from the Pew Research Center.
The rise of “tipflation” has meant iPads popping up seemingly everywhere asking us if we want to add a tip. And with new tipping expectations comes a lot of confusion for consumers.
In its survey of 12k US adults, Pew found that:
- 72% say tipping is expected in more places today than it was five years ago.
- 40% oppose businesses suggesting tip amounts to their customers.
- 72% oppose businesses including automatic service charges or tips on bills.
And Americans are split on whether or not they even need to tip: 21% say tipping is a choice, 29% say it’s an obligation, and 49% say it depends on the situation.
That’s leading to a lot of confusion
Only 34% of Americans think it’s extremely or very easy to know whether they need to tip at all, and only 33% say the same about knowing how much to tip.
What most — 77% — seem to agree on is that the quality of service they receive is a major factor in deciding how they’ll tip.
Respondents say they tip when:
- Eating at a sit-down restaurant (92%)
- Getting a haircut (78%)
- Ordering food through a delivery app (76%)
- Buying a drink at a bar (70%)
- Using a taxi or ride-share service (61%)
But there are plenty of gray areas: Only 25% tip when grabbing coffee, and just 12% report tipping at fast-casual restaurants.
And while most agreed that tipping at a sit-down meal is the right thing to do, customers are divided on the amount.
The majority (57%) tip 15% or less at a restaurant, while only a quarter say they’d tip 20% or more.
One last thing: For the 2% who said they never leave any tip at sit-down restaurants — we’re in a fight.