The Hustle

UPDATE: Bumble tells Match “no means no”

Bumble sent an email to their users this morning that makes it pretty clear where they stand on Match’s acquisition-by-lawsuit strategy: “We’ll never be yours. No matter the price tag, we’ll never compromise our values… We swipe left on your...


March 21, 2018

Bumble sent an email to their users this morning that makes it pretty clear where they stand on Match’s acquisition-by-lawsuit strategy:

“We’ll never be yours. No matter the price tag, we’ll never compromise our values… We swipe left on your assumption that a baseless lawsuit would intimidate us.”

*Pause for fist-pumping and “whoop whoop-ing”*

There was speculation that Bumble rejected Match’s previous acquisition attempt due to their rocky history with the company, and this is definitive proof that Bumble hasn’t forgiven or forgotten — and they’re not rolling over anytime soon.

(Full letter below)

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