The business of self-care: Meditation app Simple Habit raised a $10m Series A

The wellness industry is taking off, with companies like Simple Habit and Calm looking to branch out, as well as some interesting new business models.


November 14, 2018

People are f*cking stressed. And, over the past few years, “mindfulness” apps like Headspace and Calm have been here to profit help.

Now, the number 3 meditation app (in both downloads for iOS and revenue), Shark Tank alum Simple Habit, just raised a $10m Series A.

The wellness space is branching out

As Simple Habit basks in its Q3 glory, Calm plans to beef up its offline presence with a $3m equity investment in XpresSpa Group, a fast-spa service you’ve probably noticed and/or scoffed at in your local airport.

The jury on who sees those in the airport and thinks, yeah, it’s time for everyone in this terminal to watch me get a massage, is still out.

The industry has birthed some interesting business models too

Like Kayak-esque search engine for rehab centers, WeRecover. 

WeRecover has raised $2m to help people find accredited rehab centers while combating the “predatory patient brokering system.”

And, unlike airport masseuses, the need for trustworthy rehab centers is apparent: Around 90% of people in need of rehabilitation services for substance abuse don’t have access to them. 

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