Kid-related content on the internet has gotten weird, and YouTube plans to clean it up

There's a new trend of highly-optimizable YouTube videos aimed at tricking kids into thinking it is something that it’s definitely not.


November 28, 2017

With the Internet being the Wild West that it is, it’s no surprise YouTubers have found another way to game the system. Unfortunately, they’ve found that the most gameable target is kids.

Because, as any babysitter knows, kids mean views — multiple views of the same video. Over and over again as long as it takes to stop the crying.

This has lead to a new ‘tube trend of highly optimizable videos aimed at tricking kids into thinking it is something that it’s definitely not.

Kid vids have done gone surreal

Some of these vids (which have millions of views, mind you) consist of weird Sims-like animation, oozing with a distant, goofy morbidity.

Things like an animated bucktoothed teen learning how to survive being buried alive, or a live-action Spider-man toy cleaning poop off a baby doll titled, “Bad Baby Doll & Spiderman Learn Colors.”

Not gonna lie, sounds pretty frigging awesome…  

BUT NOT FOR KIDS!

Or at least that’s the debate. And since some experts believe a video of a mob of Disney’s Sofias shoving a toy pig in an oven to make a ham sandwich may have lasting effects on children, YouTube isn’t taking any chances.

They’re tightening the leash on content controls and making it harder for these “offenders” to monetize their highly-viewed, thinly-veiled, play for ad dollars.

Daily briefings, straight to your inbox

Business and tech news in 5 minutes or less

Join over 1 million people who read The Hustle

Psst

How'd Bezos build a billion dollar empire?

In 1994, Jeff Bezos discovered a shocking stat: Internet usage grew 2,300% per year.

Data shows where markets are headed.

And that’s why we built Trends — to show you up-and-coming market opportunities about to explode. Interested?

Join us, it's free.

Look, you came to this site because you saw something cool. But here’s the deal. This site is actually a daily email that covers the important news in business, tech, and culture.

So, if you like what you’re reading, give the email a try.