You used to be able to rely on scrounging up enough change for a value meal at a fast-food joint, but not in this economy.
Even Taco Bell and McDonald’s are feeling the heat as customers wince at rising costs.
Yum Brands — parent company for Taco Bell, KFC, and Pizza Hut — reported flagging sales growth in Q4.
In Q3, McDonald’s CEO Chris Kempczinski said US customers were still lovin’ it despite 10% price hikes in 2023.
Now, he admits sales are slowing as eating at home becomes more affordable, especially among customers earning below $45k/year.
McDonald’s has promised price cuts and a return to its Dollar Menu.
Taco Bell is already offering new deals; The Washington Post noted they amount to about 4 pounds of food for ~$21, including a beefy burrito for $2.79.
But with everything increasing in price, from streaming services to housing, fast food may just be one of many things Americans ditch as they tighten their belts.
And now: Please enjoy Caleb Lennon, a Taco Bell employee with 473k+ TikTok followers, analyzing the best burritos for your buck.