Future Family, a startup that helps would-be families afford expensive fertility services like in vitro fertilization (IVF) and egg freezing, raised a $10m Series A to expand its offerings.
![Fertility startup Future Family welcomed a new, $10m Series A into the world](https://20627419.fs1.hubspotusercontent-na1.net/hub/20627419/hubfs/The%20Hustle/Assets/Images/554889800-xxx-56.webp?width=595&height=400&name=554889800-xxx-56.webp)
For many women and families, fertility treatments are prohibitively expensive. But by providing financing and counseling, Future Family and other fertility startups hope to change that.
Fertility costs a fortune
IVF usually costs between $12k and $20k, and egg freezing costs an average of $11k, if everything goes well. But, multiple rounds end up costing $100k+ out of pocket (standard insurance doesn’t cover fertility).
Some deep-pocketed employers are willing to foot the bill — Apple and Facebook cover the cost of fertility treatment up to $20k, and Google will pay up to $75k.
But if you don’t have a disposable $100k or work for Google, you’re pretty much out of luck — for now, at least.
Eggs for the people
Future Family wants to make fertility services more accessible with installment plans, allowing women and families to pay between $195-$250/month over the course of 5 years for an IVF ‘subscription.’
The service works out to $15k over 5 years. Not much cheaper overall, but it provides women with constant telehealth support from fertility nurses and counselors — and a more flexible payment option.