Once viewers’ favorite shows end, they are 30% more likely to cancel their streaming subscriptions, a new Axios report reveals.
This is a big bummer for streaming services, which are trying — and struggling — to keep consumers engaged in an attention economy where viewers have oodles of options.
After Game of Thrones ended, 16% of HBO subscribers planned to cancel their streaming subscriptions.
HBO isn’t alone: With so many streaming services, many consumers only sign up for a few months to binge and then bounce — beating subscription companies that lure customers in with free trials at their own game.
To prevent customers from constantly cancelling, subscription services are getting creative.
Hulu is offering cross-subscriptions with Spotify Premium to sweeten the stream, and Amazon, HBO and Netflix are heavily promoting their prime-time shows to keep people around.
But no one is sure whether streaming services can consistently manufacture the magic of shows like Game of Thrones and Stranger Things — and finding out will be an expensive experiment.