Gwyneth Paltrow’s Goop goes after the guys

Lifestyle empire Goop targets men with new wellness podcast and other male-focused content


May 21, 2019

You probably know Paltrow’s $250M wellness empire for its designer fashion lines, luxe events, wellness supplements and — naturally — jade vaginal eggs. 

But now, the historically female-focused Goop is oozing into the dude market with help from its new Goopfellas podcast. 

Goop for guys

Show hosts Seamus Mullen (chef) and Will Cole (functional medicine advocate) will dig into holistic health transformations by speaking with celebs and wellness pundits.

The podcast aims to shed light on misdiagnosis and inspire men to take active and preventive care of themselves (guys — not sure who needs to hear this, but you’re way overdue for a dentist appointment).

Real men drink keto butter coffee

Startups like Ro, Direct Vision and (unicorn) HIMs have recently emerged in the $4.2 trillion (yep, with a ‘t’) wellness industry to offer a range of holistic health and wellness services for men… and Goop wants a scoop.  

Paltrow’s platform is progressing in spite of widespread criticism of Goop’s promotion of dubious (and potentially dangerous) practices. 

The lifestyle brand also plans to launch a newsletter and a men’s clothing line.

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