Hooked, a startup that produces written stories in the form of text message threads, released its first feature-length story, “Dark Matter.”
The story, which premiered on Snapchat, is ‘chat fiction’ — a storytelling format thats seeks to ‘redefine entertainment’ for the social media generation.
How does ‘chat fiction’ work?
“We love reading, just like you, but we know it can get BORING when stories are too long,” Hooked’s app-store description reads.
Chat fiction is designed for readers too strung out on social media to read full pages of text. Each “story is told as a bite-sized text message conversation, as if you were reading someone else’s chat history.”
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An uphill battle to keep distracted readers Hooked
“Dark Matter,” Hooked’s longest story to date, is being released in 5 daily installments, with the story’s final chapter arriving tomorrow. Hooked and Snapchat will share the story’s ad revenue.
But despite its past successes, Hooked’s popularity (like Snapchat’s) is far from certain: After peaking as the number 2 most popular free app last year, the Hooked app has fallen out of the top 200.
Now, the same short attention spans that inspired Hooked in the first place could lead to its downfall…