Quartz reports that reality star and beauty mogul Kylie Jenner may move into the skincare industry, after filing 3 trademarks with the US Patent Office back in July.
![Cue vocal fry: Kylie Jenner may have her smokey eye on the skincare industry](https://20627419.fs1.hubspotusercontent-na1.net/hub/20627419/hubfs/The%20Hustle/Assets/Images/666635841-xxx-19.webp?width=595&height=400&name=666635841-xxx-19.webp)
“Kylie Skin” and “Kylie Skin by Kylie Jenner” are patents for various skin products (lotions, cleaners, scrubs, oils, etc.) with the second “Kylie Skin” trademark reportedly aimed at brick-and-mortar retail stores.
Someone is doing something right
While we take issue with the “self-made” part of Kylie Jenner’s near-billionaire status, she does own 100% of Kylie Cosmetics, a company that after only 2 short years has sold more than $630m worth of makeup.
According to Forbes, Jenner has an estimated net worth of $900m (Kylie Cosmetics makes up $800m of that), and she’s barely of the legal American drinking age.
For perspective, her sister Kim (who she arguably owes much of her fortune to) is worth $350m.
‘Skincare’ is the new makeup
As color-based makeup faces stagnation (Jenner’s lip kits dipped 35% last year) the move to skincare would be yet another astute decision within the Jenner camp.
According to a report by Euromonitor, skincare experienced the strongest growth globally against all other cosmetics categories in Q3 amidst a booming wellness industry.
It’s not clear what will become of the patents, but Kylie has millennials wrapped around her “self-made” finger, so if Kylie Jenner skincare ever comes to fruition, you better believe it’s gonna make a splash.