The Hustle

Surprise: apps are still dead in the water

There was a time, long ago, when a wantrepreneur could dream up a new app and get a million first-week downloads. That time, my friends, is no more. Media analytics firm comScore recently released its annual Mobile Apps Report and,...


August 28, 2017

There was a time, long ago, when a wantrepreneur could dream up a new app and get a million first-week downloads. That time, my friends, is no more.

Media analytics firm comScore recently released its annual Mobile Apps Report and, while Americans are spending more time than ever before on mobile apps, they’re also not downloading new ones.

A majority (51%) of all smartphone users report downloading a grand total of zero new apps per month.

New apps have been struggling to find success for several years now, as the usual ilk command most of mobile users’ attention: Facebook and Google alone account for 8 of the 10 most-used apps.

We’ve reached a “saturation point” for apps, where it’s almost impossible for the new kids on the block to break into the game.

So, may want to rethink that “Uber, but for migrating narwhals” idea you were about to invest in.

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