Chips for chicks: Pepsi CEO plans to launch “snacks for women”

Pepsi CEO Indra Nooyi gives the go ahead for the launch of a snack line for women.

February 5, 2018

Have you ever wanted a chip so badly, but were too scandalized by their loud crunching to eat them in public? Well, then you know how it feels to be a woman — at least, according to the maker of Doritos, PepsiCo.

In a recent interview, PepsiCo CEO Indra Nooyi said there are fundamental differences between the way men and women consume chips. So, they’re rolling out a new line of products to appeal to female consumers.

“FINALLY A CHIP FOR ME” — No woman ever

While market research shows that young men “lick their [Dorito] fingers with glee” and dump the crumbs into their mouths, women, Nooyi speculates, “would love to do the same, but they don’t. They don’t like to crunch too loudly in public. And they don’t lick their fingers.”

Their new female product line will be low-crunch, full-taste, without the flavor finger-stick, and, according to Nooyi, it will finally answer the question, “can you put it in a purse?”


Please, no. Aside from the PR sh*tstorm they’re likely to face (at least if the “BIC for her,” fiasco is any indication), we take issue with the idea that anyone — male or female — loves getting flavor dust under their fingernails, or getting a bag half-filled with tiny broken chip pieces.

So hot take here: maybe it’s time for Pepsi to improve its core product and start making better chips for people, not just purses.

Join 1.5m+ professionals getting The Hustle daily news brief

Business and tech news in 5 minutes or less

100% free, no ads or spam, unsubscribe anytime


How'd Bezos build a billion dollar empire?

In 1994, Jeff Bezos discovered a shocking stat: Internet usage grew 2,300% per year.

Data shows where markets are headed.

And that’s why we built Trends — to show you up-and-coming market opportunities about to explode. Interested?

Join us, it's free.

Look, you came to this site because you saw something cool. But here’s the deal. This site is actually a daily email that covers the important news in business, tech, and culture.

So, if you like what you’re reading, give the email a try.

If you don’t like it, unsubscribe any time. Privacy policy.