Resale’s popping off — for good and bad

Subscribe for your daily dose of unconventional business news 🚀

Please provide a valid email address.

Some people “just really want their items,” Blake Robertson, a teenage Depop seller who received a death threat from a customer, told CNBC.

Resale’s popping off — for good and bad

Threats are rare, but long negotiations with bargain hunters and bidding wars have become common on reselling platforms in a way they haven’t in traditional stores.

Thrifting has always been a popular hobby…

… but it’s boomed online in the last few years, with people turning to platforms like ThredUp, Depop, and Poshmark to browse beyond their neighborhoods. Other contributing factors:

  • The pandemic: Bored at home, people shopped online (and for fashionable Zoom outfits).
  • Inflation: They want the deals!
  • The environment: Gen Z and millennial shoppers, in particular, are seeking more sustainable options.
  • Brands — from fast-fashion giants like H&M to higher-end retailers like Reformation — are partnering with resale platforms to offload extra merchandise.

Forget it, Jake, it’s the internet

Depop — purchased by Etsy for $1.6B in 2021 — recently deleted its comment section, telling CNBC comments didn’t help buyers decide on items.

  • On Reddit, some sellers discussed the rude comments they’d received from buyers wanting cheaper prices.
  • A 2019 Business of Fashion investigation revealed sellers — many of them teens — received inappropriate messages from creeps

Long-time resale champ eBay has similar issues; heck, people even send spicy messages on LinkedIn.

In many ways, the rise of harassment and bad behavior is simply an unfortunate testament to a platform’s popularity and we wouldn’t be surprised to see more guardrails in the future.

Until then, please enjoy some @depopdrama.

Related Articles

Get the 5-minute news brief keeping 2.5M+ innovators in the loop. Always free. 100% fresh. No bullsh*t.

Please provide a valid email address.

We're committed to your privacy. HubSpot uses the information you provide to us to contact you about our relevant content, products, and services. You may unsubscribe from these communications at any time. For more information, check out our privacy policy.

This form is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.