Ridiculous job titles (ie.“Growth Ninja’) are not an effective way to recruit talent

Using “Wizard” in your job ad is probably not going to land you a “Rockstar” employee.

Let’s talk about a trend that’s been plaguing the tech world for a while: rebranding a role like “Marketing Assistant” as “Content Rockstar,” or “Customer Service Rep” as “Client Happiness Wizard.” 

Ridiculous job titles (ie.“Growth Ninja’) are not an effective way to recruit talent

While including abstract words like these in job postings is on the rise — it’s a practice that may be turning off some of the best candidates.

Wanted: “Product Genius”

Last month, jobs platform Indeed put out a report on “weird” and unusual job titles companies use in job postings. The 5 most frequently-used terms? Rockstar, Guru, Ninja, Genius, and Wizard.

Genius (82.5% increase) and Rockstar (19%) have seen the biggest growth in use over the past 2 years; Ninja and Guru have declined, and Wizard has stagnated.

Look, we get it: jazzing up hackneyed titles to make them sound more fun has long been a recruiting strategy (a al the Apple “Genius” or the Subway “Sandwich Artist”). But turns out, it’s a terrible way to advertise an opening.

Some advice: keep things literal

Truth is, adding “Wizard” to your product manager job posting isn’t going to make up for the fact that your listing sucks.

But on a practical level, using those terms as substitutes for more traditional roles means you’re going to miss out on all the well-qualified candidates searching for the jobs they actually want.

To give yourself the best shot on platforms like Indeed, job titles should be: concise (5-80 characters), straightforward (“UX Designer” instead of “Aesthetic Wizard”), and as specific as possible (“Events and Sponsorships Coordinator,” not “Kick-A*s Marketer”).

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