Roku believes it will stream to a billion-dollars in revenue in 2019

Roku announced its hopes to become a billion-dollar company in 2019 after a huge earnings and subscriber increase.

February 24, 2019

Techcrunch reports, Roku, the digital media player often overlooked because of giants like Apple TV and Amazon Fire, said it plans to rake in $1B in 2019.

The company beat analyst estimates and reported strong growth in active users (jumping 40% YoY) and streaming hours (reaching 7.3B), with revenues of $276m compared to a projected $262m.

Not cord-cutting, but ‘cord-shaving’

Roku increased active accounts by 1m, 6m, and 8m respectively over the past 3 years. It also quadrupled the size of its platform revenue from just over $100m in 2016 to over $400m in 2018.

The company estimates that 1 in 5 US TV households now uses the Roku platform for a portion of their TV watching.

So what’s contributing to the growth? While cord cutting is a contributor, CEO Anthony Wood credits “cord shavers” — pay TV subscribers who have started to dabble in streaming services — AKA, everyone’s parents.

Now it wants to build its international presence

With the streaming landscape poised to evolve this year thanks to the arrival of new services from AT&T, Disney, Viacom, and NBC, Roku plans to invest more internationally to continue expanding its reach.

Today, Roku has more than 27m active global accounts, and the company only began investing heavily in international markets in 2018.

Join 1.5m+ professionals getting The Hustle daily news brief

Business and tech news in 5 minutes or less

100% free, no ads or spam, unsubscribe anytime


How'd Bezos build a billion dollar empire?

In 1994, Jeff Bezos discovered a shocking stat: Internet usage grew 2,300% per year.

Data shows where markets are headed.

And that’s why we built Trends — to show you up-and-coming market opportunities about to explode. Interested?

Join us, it's free.

Look, you came to this site because you saw something cool. But here’s the deal. This site is actually a daily email that covers the important news in business, tech, and culture.

So, if you like what you’re reading, give the email a try.

If you don’t like it, unsubscribe any time. Privacy policy.