Goooooooooooaaaaaallllllllllll: Ronaldo’s new team sold $60m in jerseys in the first 24 hours
One of the biggest-name soccer players on the planet, Cristiano Ronaldo, just jumped on a one-way train from former team Real Madrid to Juventus — and he’s already making sh*t happen for the Italian football powerhouse.
According to Yahoo Italy (in Italian), the club sold 520k Ronaldo jerseys in the first day of his arrival, netting the premier soccer club $62.4m in revenue.
That’s reportedly almost half of what he signed for
But the Italian club won’t get all of it. As the Independent notes, usually clubs receive only 10-15% of the revenue generated by the kit manufacturer (in Juventus’ case, Adidas).
The club stands to profit only $6m to $9m, which is still nothing to wave a yellow card at, especially when you consider all the other benefits they’ve received since — and even before — his arrival.
The gift that’s gonna keep on giving
The mega-star and his abs signed a deal with Juventus last week for $129.3m, and raised Juventus’ stock almost a full 40% immediately after the news broke that he was considering going to Juventus.
The club also saw a huge social media spike, gaining more than 1.5m new followers in the first day.
The people have a fever, and the only cure is more Ronaldo.