The Hustle

28 days later: It’s been a rough month for media

November’s been a wild ride in the world of publishing, with seemingly no brand spared from the wrath of fickle readers and falling ad revenue.  Programmatic advertising just ain’t what it used to be. And with an increasing cut of...


November 21, 2017

November’s been a wild ride in the world of publishing, with seemingly no brand spared from the wrath of fickle readers and falling ad revenue. 

Programmatic advertising just ain’t what it used to be. And with an increasing cut of digital ad dollars going to platforms like Google and Facebook, if there’s one thing to take from the past few weeks, it’s that “too big to fail” doesn’t apply.

To recap the big media shakeups in the past month:

Hold your horses, Vice and Buzzfeed are still crushing it

We’re not saying it’s the digital media end times. Buzzfeed and Vice are still doing well over a billion in revenue combined, and even the New York Times has boosted their digital subscriptions thanks to strategic partnerships with companies like Spotify.

But the point is no one’s immune to the trends — and even tastemakers like Buzzfeed and Vice have to keep their eyes on the horizon, lest they too go the way of the glossy: once “en vogue,” no longer in business.

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