Gyms are back, and landlords love it
Gyms are bulking back up as consumers continue leaving the house.
WFH? What about… work from gym?
Modern private clubs are rolling work and workouts into one membership.
Lululemon’s tech ambitions, explained
Lululemon acquired Mirror for $500m last year to enter the home fitness market. Recent patents suggest it may bring fitness sensors to the market next.
Home fitness startups are getting buff
The pandemic was the perfect opportunity for connected fitness companies to shine -- and they’re shining, all right.
How much bigger can digital fitness get?
Digital fitness has been on a tear. Peloton’s CEO thinks it can get much bigger, with his firm growing subscribers from 3m to 100m one day.
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