A confused Black man in a blue shirt and red tie, and a confused white woman in a blue shirt and pearl necklace, in front of an infomercial for the Hawaii Chair.

Why, though?: The Hawaii Chair

It’s truly shocking that this ridiculous-looking fitness chair didn’t take off.

Juliet Bennett Rylah • December 5, 2023

Gyms are back, and landlords love it

Gyms are bulking back up as consumers continue leaving the house.

Rob Litterst • November 14, 2022

WFH? What about… work from gym?

Modern private clubs are rolling work and workouts into one membership.

Juliet Bennett Rylah • August 18, 2022

Lululemon’s tech ambitions, explained

Lululemon acquired Mirror for $500m last year to enter the home fitness market. Recent patents suggest it may bring fitness sensors to the market next.

Trung T. Phan • June 17, 2021

Home fitness startups are getting buff

The pandemic was the perfect opportunity for connected fitness companies to shine -- and they’re shining, all right.

Jacob Cohen • April 21, 2021

How much bigger can digital fitness get?

Digital fitness has been on a tear. Peloton’s CEO thinks it can get much bigger, with his firm growing subscribers from 3m to 100m one day.

Trung T. Phan • September 17, 2020

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