A woman with pink hair reading a book while wearing pink headphones and speaking into a silver microphone with stacks of rainbow books on either side of her desk and a rainbow background.

Publishers are taking a page out of the influencer playbook

Publishing is the latest industry to climb on the influencer bandwagon.

Sara Friedman • September 26, 2023
A young woman in a blue sweater records a video of herself on her phone on a blue-and-white swirl background.

Gen Z would rather influence than be astronauts

Gen Z actively wants to pursue influencing as a career — even more than being a rock star or an astronaut.

Juliet Bennett Rylah • September 20, 2023
child in front of a computer

Illinois law makes parents pay child influencers

Child influencers can make bank. Illinois is making sure they see some of that cash.

Juliet Bennett Rylah • August 18, 2023

Kids can’t get enough of this influencer sports drink

Boxers Logan Paul and KSI teamed up on a sports drink so in demand that resellers are hawking it at a high market.

Juliet Bennett Rylah • February 28, 2023

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