D2C casket company Titan Casket could ship to my LA home as early as Thursday. I don’t really have the space, but maybe if I used it as a coffee table? A coffin table, if you will?
It’d be a great conversation starter, but also a money-saver.
… command 70%+ of the market share, per Retail Dive: Hillenbrand and Matthews. Both only sell caskets via funeral homes, where funeral directors can guide families through the entire planning process.
Cool. So why aren’t we all preordering cheaper caskets?
D2C makeup, home decor, and fashion are fun. Thinking about one’s mortality — or that of your loved ones — is not. Many avoid thinking about death, leaving their grieving relatives to choose their casket at the funeral home.
To bump its business top of mind, Titan is using star power.
The FTC may also help, proposing an update to its 1984 Funeral Rule — which in part requires funeral homes to accept deliveries of caskets they did not sell — to provide prices upfront online, potentially aiding customers who want to shop around in advance.
BTW: The death positive movement seeks to foster open conversations surrounding death and end-of-life planning. Read more about that here.