Toyota’s dropping $2.8B to develop its own self-driving software company

Toyota’s dropping $2.8B to develop its own self-driving software company In a partnership with automotive suppliers Aisin Seiki and Denso, Toyota is launching a new company called TRI-AD (Toyota Research Institute-Advanced Development) to create a self-driving car that’s built totally in-house — software and all. And, they’re putting some serious resources behind it: Toyota plans […]


March 5, 2018

Toyota’s dropping $2.8B to develop its own self-driving software company

In a partnership with automotive suppliers Aisin Seiki and Denso, Toyota is launching a new company called TRI-AD (Toyota Research Institute-Advanced Development) to create a self-driving car that’s built totally in-house — software and all.

And, they’re putting some serious resources behind it: Toyota plans to hire close to 1k employees and invest $2.8B in the new company to develop their software.

Another company making autonomous cars, big whoop”

Actually, it is a big whoop. Toyota is one of the only big car manufacturers tackling the software side of the equation on their own, rather than acquiring an outside tech startup to develop their self-driving line.

Ford, for example, announced their plan to invest $1B in AI startup Argo last year, and GM acquired Cruise Automation for a rumored $1B+ in 2016 to create their Chevy Bolt.

On the other side, there are the tech players trying to develop self-driving software they can sell to carmakers and suppliers, like Google’s Waymo (which is working with Fiat-Chrysler), Aurora (working with Volkswagen and Hyundai), or nuTonomy (acquired by auto supplier Delphi).

Everyone’s looking for a date to the self-driving dance

The web of self-driving partnerships grows denser by the day (here’s an illustration if you’re having trouble keeping it straight).

But, with more and more companies pairing off to launch their respective projects, a successful in-house venture could afford Toyota some valuable autonomy in the self-driving space.

Daily briefings, straight to your inbox

Business and tech news in 5 minutes or less

Join over 1 million people who read The Hustle

Psst

How'd Bezos build a billion dollar empire?

In 1994, Jeff Bezos discovered a shocking stat: Internet usage grew 2,300% per year.

Data shows where markets are headed.

And that’s why we built Trends — to show you up-and-coming market opportunities about to explode. Interested?

Join us, it's free.

Look, you came to this site because you saw something cool. But here’s the deal. This site is actually a daily email that covers the important news in business, tech, and culture.

So, if you like what you’re reading, give the email a try.