This investment marks yet another expensive deal from ol’ Softy (honestly, at this point, their cash flow seems truly endless), and it makes them a 45% owner in the pup-care business.
It also gives them a ton of control in the process
Being behind the entire deal reportedly gives SoftBank an “enormous” influence over at Wag. Exhibit A: the fact that the deal hinged on Wag’s assurance to SoftBank that they would find a new, more seasoned CEO.
With two shakes of a dog’s hind legs, Wag canned their co-founder Josh Viner and brought on former LifeLock CEO Hilary Schneider as their new chief executive (though, the Viner family claims the two developments had “nothing to do” with each other).
Why all this for a dog-walking company?
When asked what what he sees in Wag, one of SoftBank’s senior investors said “Wag is a clear leader in the rapidly growing global market for pet care services.”
Because when you can afford the best, why get the off-brand?