What’s Sergey Brin been up to? Look up and you’ll soon find out

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Hot air is attributed to many billionaires, but Google co-founder Sergey Brin is taking that to a new place.

What’s Sergey Brin been up to? Look up and you’ll soon find out

Brin’s secretive side venture, LTA Research & Exploration, indulges his long-held flight of fancy: airships.

Yes, like the Hindenburg…

… but modernized, per Bloomberg Businessweek.

  • LTA’s airships, built largely with carbon-fiber tubing, are lighter and more durable than dirigibles of old.
  • Its first model, Pathfinder 1, is shaped like “a very tubby cigar” and powered by “helium cells,” diesel generators, and lithium-ion batteries.

OK, but why?

LTA imagines a few use cases:

  • Eco-friendly hauling: Its airships can travel 2k+ nautical miles per trip and carry ~10x more cargo than a Boeing 737.
  • Supply drops: Following disasters, ports, railways, runways, and roads can be inaccessible; airships can make vital deliveries without any of them.
  • Exotic travel: If people want slow, scenic jaunts between destinations, LTA’s open to making it happen.

Your takeaway: Find someone who loves you like Brin loves airships; this is his second startup attempting to revive them. Brin — still an Alphabet board member who’s worth ~$105B — has funneled an estimated $250m+ into LTA so far.

Topics:

Transportation

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