In today’s episode of ‘capitalism’s gonna capitalize’: Businesses are making money off your midlife crisis.
You read that right. Startups, consultants, and coaches are calling shotgun for a joy ride in your shiny new convertible, per The Wall Street Journal:
- Modern Elder Academy offers online and in-person workshops on situations like divorce, death of loved ones, layoffs, and other stressful life transitions.
- Reboot Partners provides workshops, coaching, and retreats around the country.
- Elite colleges are launching programs (starting at ~$50k) designed for older adults looking for new careers.
With people living longer than ever before, the meaning of “midlife” is changing, opening up a second act that many want to fill with new activities, skill sets, and pursuits.
While the stereotype of buying a new Harley (and matching leather jacket) for a midlife crisis endures — today’s older adults want to feel productive and self-fulfilled.
That means paying for services that promise community, learning opportunities, and even spirituality:
- The Halftime Institute is a program based on Christian principles that focuses on personal relationships, faith, and finding one’s calling (the yearlong course is $25k).
- The Union Theological Seminary has an Encore Transition program catering to retirees planning their next moves.
Now, we humbly request someone get started on a solution for lost 30-year-olds. Please and thank you.