You're viewing an email archive of The Hustle newsletter. Join free to receive the 5-minute newsletter keeping 2M+ innovators in the loop.

🧜🏾‍♀️Little Mermaid, big splash

View Online

The Hustle

About 875 brands using the royal coat of arms must now reapply under King Charles III and prove the royal family uses their products, or else change their packaging.

In today’s email:

  • Yvon Chouinard: Why he gave away Patagonia.
  • Chart: The Little Mermaid.
  • Weekend Reads to pair with some Salty Pepsi.
  • Around the Web: A mysterious snack, interactive tunes, and more cool internet finds.

🎧 On the go? Listen to today’s podcast to hear Zack and Juliet discuss California vs. Amazon, skimpy Walmart pics, and how Patagonia does things differently.

The big idea
Yvon Chouinard and Patagonia logo

The man who gave away his company

Patagonia founder Yvon Chouinard, 83, is making headlines for giving away his ~$3B company. But for an environmentalist who never wanted wealth, it makes sense.

Chouinard had no faith that selling the company or taking it public would retain the values on which he founded it.

So instead, he and his family transferred:

  • The company’s voting shares — 2% of the company — to the Patagonia Purpose Trust, which is overseen by family and advisors to make important company decisions.
  • The other 98% to the Holdfast Collective, a nonprofit that will distribute all profits — ~$100m annually — to environmental causes.

Who is Yvon Chouinard?

A legendary rock climber, nature lover, and falconry club founder who once lived out of his car selling climbing gear he blacksmithed himself.

He founded Patagonia in 1973…

… after initially buying rugby shirts in the UK and selling them to other climbers.

The company’s original rugged apparel gear soon developed a large fanbase, and now sells some $1B worth annually.

It’s also well-known for being good to its employees, who enjoy a healthy cafe with lots of vegetarian options and are encouraged to explore nature versus languishing at their desks.

Patagonia also:

  • 1983: Introduced on-site child care, which the company says pays for itself via tax benefits, employee retention and engagement, and opportunity for women.
  • 1994: Began switching to 100% organic cotton.
  • 2002: Began giving 1% of sales to environmental movements.
  • 2012: Became California’s first certified B Corp.

Chouinard’s latest unconventional move is just par for the course.

“Hopefully this will influence a new form of capitalism that doesn’t end up with a few rich people and a bunch of poor people,” he told The New York Times.

Share on Facebook Share on Twitter Send as email to a friend View on our website

Crisis averted? President Biden announced a tentative agreement between rail companies and unions, avoiding a strike that could have cost the US economy $2B per day.

Adobe intends to acquire Figma, a cloud-based design software company that allows for real-time collaboration, for $20B.

TikTok copied viral social app BeReal with a new feature called TikTok Now. Meanwhile, Instagram’s working on “IG Candid Challenges.”

A digital “queue tracker” from the UK government showed that the line to pay respects to Queen Elizabeth II was at one point five miles long.

Kanye West told Gap it’s over, claiming the retailer breached their agreement. Gap can sell current Yeezy Gap items, but West will focus on opening his own Yeezy stores.

The National Toy Hall of Fame finalists for 2022 include bingo, Catan, Lite-Brite, Nerf toys, piñatas, Spirograph, the top, and more.

Lawsuit: California is suing Amazon, claiming it ropes sellers into agreements that prevent them from selling items cheaper elsewhere, driving up consumer prices.

BNPL: The US Consumer Financial Protection Bureau will regulate “buy now, pay later” companies similar to credit cards.

Walmart’s new Be Your Own Model feature lets customers virtually try on clothes… if they upload a photo in basically their undies.

Niche opp: Trendster Sam Eitzen cleared seven figures after one year of selling artisan gifts to big brands. Read the Trends article to learn how he did it.

Little Mermaid trailer views

Singdhi Sokpo

The Little Mermaid’s whirlwind week

Last weekend at Disney’s D23 Expo, the company teased a first look at Halle Bailey as Ariel in a live-action version of The Little Mermaid.

The teaser rapidly garnered 104m views — far more eyeballs than other Disney live-action flicks — despite not including views from the UK, Ireland, and Australia due to Queen Elizabeth II’s death.

Much of the conversation surrounding the clip has been centered around Bailey being Black.

  • TikToks of parents filming their kids’ joyous reactions to the video have popped off. Elsewhere, a computer vision engineer used AI to turn Bailey’s Ariel into a redheaded white woman, to many’s disdain.
  • The internet, being the internet, went so far as to have a marine biologist from the National Museum of Natural History explain why mermaids would probably have dark skin.

How about we all just sit back and enjoy the trailer’s awesome graphics and Bailey’s beautiful voice?

Share on Facebook Share on Twitter Send as email to a friend View on our website
Free Resource

How American consumers are moving in 2022

Talking big picture for a moment: The times are a-changin’.

Expeditiously. As are the ways we connect, peruse, and purchase.

So HubSpot surveyed 1k+ people to learn about how we’re wired these days. Check the 2022 US Consumer Trends Report for the insights, segmented by generation across eight categories:

  • Data privacy
  • Purchasing habits
  • Online communities
  • Social media
  • Workplace trends
  • Corporate responsibility
  • Crypto and NFTs
  • The Metaverse

The data shows 29% of respondents kinda want to leave their jobs, 28% call crypto “the future of currency,” and every generation thinks “buy now, pay later” sucks.

Consumer trends, explained →
Weekend Reads

Welcome to Weekend Reads

… Recs to pair with your Friday macchiato, Saturday spritz, or Sunday Salty Watermelon Pepsi.


  • Michael wrote about the small Kansas town that saved its only grocery store — by buying it.
  • Juliet visited a decentralized museum startup that’s raised nearly $10m, and Rob shed light on the sheer depth of YouTube.
  • The blog squad wrote about risk-taking in entrepreneurship — and how you can manage yours with the proper mindset and tools.

Spot the Fake:

  • ​​An 11-year-old EDM song is blowing up thanks to a Redditor’s sexy-time playlist.
  • Elon Musk’s college girlfriend sold a birthday card he signed to her, calling her “Boo-Boo,” for ~$17k.
  • Scientists are learning about predators from 150m-year-old vomit, which they’ve nicknamed “Jurassic Barf.”
  • Some Australians want Steve “The Crocodile Hunter” Irwin to replace Queen Elizabeth II on their currency, not King Charles III.

Oh wait… those are all real.


🍏 On this day: In 1997, Apple announced Steve Jobs as its interim CEO following Gil Amelio’s departure. He’d first left Apple exactly 12 years prior.

🖥️ How to: What are meeting equity and proximity bias, and how can hybrid and remote teams avoid them?

🎧 That’s cool: A lo-fi player that changes as you interact with objects in a virtual room.

❓ That’s interesting: Apparently, no one knows what this popular Bangalore snack really is — and the vendors like it that way.

🐇 Aww: And now, a real beach bunny.

Shower Thoughts
  1. “Queen Elizabeth’s birth was probably announced via a telegram and her death via a tweet.”  SOURCE

  2. “Because of inflation, watching old episodes of ‘The Price Is Right’ is significantly less enjoyable.”  SOURCE

  3. “There’s no way that guy with the fistful of money at the underground street fight remembers the odds everyone took AND who they bet on.”  SOURCE

  4. “There are sidewalks in the Cars movies, but they are all cars.”  SOURCE

  5. “Generally speaking, when you feel stupid it’s because you just got smarter.”  SOURCE

via Reddit
How did you like today’s email?
Today’s email was brought to you by Jacob Cohen, Juliet Bennett Rylah, and Rob Litterst.
Editing by: Mark “Jurassic barf” Dent.

Was this email forwarded to you? Sign up here.

Facebook Youtube Instagram Twitter
25 FIRST ST. 2ND FLOOR, CAMBRIDGE, MA 02141, UNITED STATES   +1 888 482 7768
Never want to hear from us again? Break our hearts and unsubscribe.
The Hustle logo

Get the 5-minute roundup you’ll actually read in your inbox​

Business and tech news in 5 minutes or less​


How'd Bezos build a billion dollar empire?

In 1994, Jeff Bezos discovered a shocking stat: Internet usage grew 2,300% per year.

Data shows where markets are headed.

And that’s why we built Trends — to show you up-and-coming market opportunities about to explode. Interested?

[email-submission-form button-text="Join Free" include-trends-opt-in="true" success-url="https://thehustle.co/new-thank-you-v2/" default-source="thehustleco" default-medium="home-exit-popup" default-campaign="home-page" form-id="exit-popup-general" optinmonster-conversion="true"]
<script type="text/javascript"> var onloadCallback = function() { grecaptcha.render('verify-your-humanity', { 'sitekey' : '6LdddrcZAAAAALyttpvOqiwQGwq5BNhgDz4tMQGE' }); }; function getCookieValue(a) { var b = document.cookie.match('(^|[^;]+)\\s*' + a + '\\s*=\\s*([^;]+)'); return b ? atob(decodeURIComponent(b.pop())) : ''; } function getCookie(name) { var cookieArr = document.cookie.split(";"); for(var i = 0; i < cookieArr.length; i++) { var cookiePair = cookieArr[i].split("="); if(name == cookiePair[0].trim()) { return decodeURIComponent(cookiePair[1]); } } return null; } function setHiddenFieldValue(wrappingDiv, searchParams, className, utmName, cookieName, defaultValue) { var el = wrappingDiv.getElementsByClassName(className)[0]; var existingVal = el.getAttribute('value'); if (utmName == 'ref') { var newVal = searchParams.get(utmName) || getCookie(cookieName); } else { var newVal = searchParams.get(utmName) || getCookieValue(cookieName); } if ((existingVal == null || existingVal == '' || existingVal == defaultValue) && (newVal != null && newVal != '')) { el.setAttribute('value', newVal); } } function setHiddenFieldValueFromUtm( wrappingDiv, searchParams, className, utmName, defaultValue ) { var el = wrappingDiv.getElementsByClassName(className)[0]; if (el != null) { var existingVal = el.getAttribute("value"); var newVal = searchParams.get(utmName); if (newVal != null && newVal != "") { el.setAttribute("value", newVal); } } } function initForm() { var wrappingDivs = document.getElementsByClassName('email-submission'); Array.prototype.forEach.call(wrappingDivs,wrappingDiv => { var sp = new URLSearchParams(window.location.search); setHiddenFieldValue(wrappingDiv, sp, 'funnel-source', 'utm_source', 'funnel_source', 'thehustleco'); setHiddenFieldValue(wrappingDiv, sp, 'funnel-campaign', 'utm_campaign', 'funnel_campaign', 'home-page'); setHiddenFieldValue(wrappingDiv, sp, 'funnel-medium', 'utm_medium', 'funnel_medium', 'home-exit-popup'); setHiddenFieldValue(wrappingDiv, sp, 'funnel-referral', 'ref', 'funnel_referral', ''); setHiddenFieldValueFromUtm(wrappingDiv, sp, 'funnel-a', 'a', ''); setHiddenFieldValueFromUtm(wrappingDiv, sp, 'funnel-c', 'c', ''); setHiddenFieldValueFromUtm(wrappingDiv, sp, 'funnel-o', 'o', ''); setHiddenFieldValueFromUtm(wrappingDiv, sp, 'funnel-oc', 'oc', ''); setHiddenFieldValueFromUtm(wrappingDiv, sp, 'funnel-e', 'e', ''); setHiddenFieldValueFromUtm(wrappingDiv, sp, 'funnel-f', 'f', ''); setHiddenFieldValueFromUtm(wrappingDiv, sp, 'funnel-r', 'r', ''); setHiddenFieldValueFromUtm(wrappingDiv, sp, 'funnel-t', 't', ''); setHiddenFieldValueFromUtm(wrappingDiv, sp, 'funnel-s1', 's1', ''); setHiddenFieldValueFromUtm(wrappingDiv, sp, 'funnel-s2', 's2', ''); setHiddenFieldValueFromUtm(wrappingDiv, sp, 'funnel-s3', 's3', ''); setHiddenFieldValueFromUtm(wrappingDiv, sp, 'funnel-s4', 's4', ''); setHiddenFieldValueFromUtm(wrappingDiv, sp, 'funnel-s5', 's5', ''); var error_message = getCookieValue('validate-email-message'); if (error_message && error_message.trim() != '') { var error = wrappingDiv.getElementsByClassName('funnel-error')[0]; var prev_email = getCookieValue('funnel_email'); error_message = prev_email + " is not valid. Please try again"; error.innerHTML = error_message; error.style = ''; } }); if (false) { initCaptchaFormV2(); } } function initCaptchaFormV2() { var v3RecaptchaResponseEl = document.getElementById('recaptcha-response-v3'); v3RecaptchaResponseEl.parentNode.removeChild(v3RecaptchaResponseEl); var wrappingDiv = document.getElementById('email-submission'); var subForm = wrappingDiv.getElementsByClassName('email-submission')[0]; var captchaVersion = document.createElement('input'); captchaVersion.class = 'g-recaptcha hidden-input'; captchaVersion.type = 'hidden'; captchaVersion.name = 'g-recaptcha-response-v2'; captchaVersion.value = 'true'; subForm.appendChild(captchaVersion); var captchaEl = document.createElement('div'); captchaEl.id = 'verify-your-humanity'; subForm.prepend(captchaEl); var captchaApiScriptEl = document.createElement('script'); captchaApiScriptEl.src = 'https://www.recaptcha.net/recaptcha/api.js?onload=onloadCallback&render=explicit'; captchaApiScriptEl.async = true; captchaApiScriptEl.defer = true; document.head.appendChild(captchaApiScriptEl); } window.addEventListener('DOMContentLoaded', (event) => { initForm(); }); if(typeof hp_interval == 'undefined') { var hp_interval = 0; var hp_ts = 0; var hp_try = 0; jQuery(document).ready(function ($) { hp_interval = setInterval(function(){ $('input.hp_ts').val(hp_ts); hp_ts += 1; if(hp_ts >= 180) { clearInterval(hp_interval); } },1000); $('.email-submission:not(.prevent-default)').submit(function (e) { var form = $(this); if(hp_ts < 3 && hp_try < 1) { e.preventDefault(); if (form.find('.email-form-submit-message').length < 1) { form.find('.email-form-wrap').after('<p class="email-form-submit-message" style="padding: 0em 1.5em;">Too fast! Are you a human? Try again please.</p>'); } hp_try += 1; hp_ts = 0; $('input.hp_try').val(hp_try); } }); }); } </script> <div class="email-signup" id=email-submission> <div class="funnel-error" style="display:none;"></div> <form class="email-submission " id="exit-popup-general" action="https://cms.thehustle.co/api/v1/contacts/wordpress_create" method="post" autocomplete="email"> <div class="email-form-wrap"> <input class="funnel-source hidden-input" type="hidden" name="source" value="thehustleco"> <input class="funnel-campaign hidden-input" type="hidden" name="campaign" value="home-page"> <input class="funnel-medium hidden-input" type="hidden" name="medium" value="home-exit-popup"> <input class="funnel-form-id hidden-input" type="hidden" name="form-id" value="exit-popup-general"> <input class="funnel-referral hidden-input" type="hidden" name="referral_code"> <input class="funnel-fail-url hidden-input" type="hidden" name="fail_url" value=""> <input class="funnel-ip-country-wordpress hidden-input" type="hidden" name="ip_country_wordpress" value="DE"> <input class="funnel-submission-url hidden-input" type="hidden" name="submission_url" value="https://thehustle.co/🧜🏾♀️little-mermaid-big-splash/"> <input class="funnel-a hidden-input" type="hidden" name="a" value=""> <input class="funnel-c hidden-input" type="hidden" name="c" value=""> <input class="funnel-o hidden-input" type="hidden" name="o" value=""> <input class="funnel-oc hidden-input" type="hidden" name="oc" value=""> <input class="funnel-e hidden-input" type="hidden" name="e" value=""> <input class="funnel-f hidden-input" type="hidden" name="f" value=""> <input class="funnel-r hidden-input" type="hidden" name="r" value=""> <input class="funnel-t hidden-input" type="hidden" name="t" value=""> <input class="funnel-s1 hidden-input" type="hidden" name="s1" value=""> <input class="funnel-s2 hidden-input" type="hidden" name="s2" value=""> <input class="funnel-s3 hidden-input" type="hidden" name="s3" value=""> <input class="funnel-s4 hidden-input" type="hidden" name="s4" value=""> <input class="funnel-s5 hidden-input" type="hidden" name="s5" value=""> <input class="funnel-success-url hidden-input" type="hidden" name="success_url" value="https://thehustle.co/new-thank-you-v2/"> <input id="recaptcha-response-v3" class="g-recaptcha hidden-input" type="hidden" name="g-recaptcha-response" value=""> <div class="signup-icon" style="display:none;"> <svg width="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M22 6c0-1.1-.9-2-2-2H4c-1.1 0-2 .9-2 2v12c0 1.1.9 2 2 2h16c1.1 0 2-.9 2-2V6Zm-2 0-8 5-8-5h16Zm0 12H4V8l8 5 8-5v10Z" fill="#848B92"></path></svg> </div> <input type="hidden" name="hp_ts" class="hp_ts" value="0"> <input type="hidden" name="hp_try" class="hp_try" value="0"> <input type="text" name="first_name" placeholder="Enter your name" value=""> <input class="signup-email" type="email" name="email" placeholder="Your email address" required autocomplete="email"> <input class="email-submit om-trigger-conversion" type="submit" value="Join Free"> </div> <div class="validate-mistake-emails-message" style="display:none;"></div> <div class="form-options" style="display:none"> <div class="form-options-wrap"> <div class="trends-opt-in"> <input id="trends_opt_in_email_submission" class="trends-opt-in-checkbox" type="checkbox" name="trends_opt_in"> <label for="trends_opt_in_email_submission" id="trends_opt_in_label" class="trends-opt-in-text">Yes, I’d like to receive additional marketing emails on hot business opportunities from Trends, by the Hustle.</label> </div> <div class="privacy-text"> <p>We're committed to your privacy. The Hustle uses the information you provide to contact you about our relevant content and services. You may unsubscribe from these communications at any time. For more information, check out our <a href="https://thehustle.co/privacy">Privacy Policy</a>.</p> </div> </div> </div> <div submit-success> <template type="amp-mustache"> <p class="c-message c-message--success">Thank you for subscribing.</p> </template> </div> <div submit-error> <template type="amp-mustache"> <p class="c-message c-message--failed">Your submission failed. Please try again!</p> </template> </div> </form> </div>