The future of work looks like a video game

A number of startups are turning remote work into virtual play environments. Will it stick?


January 19, 2021

Imagine you walk your Sims character into a room filled with people working at desks, a dog, and scattered documents.

Except it’s not Sims — the room resembles your company’s HQ, those people sound like your real-life colleagues, and the documents are Google Docs for your current project.

A number of startups are now combining the best parts of ’90s-era video games with today’s productivity tools to build platforms exactly like this.

Taking a pandemic-era trend one step further

Unlike Slack and Zoom, these platforms turn the office into a virtual playground full of meeting rooms, lunch tables, water coolers, and succulents.

And some are seeing great success:

  • Teamflow raised $3.9m and is used at Apple, Reddit, and Uber
  • SpatialChat boasts 2.5k+ customers, including LinkedIn, Salesforce, McKinsey, and Harvard
  • Remo, a favorite at IBM and Shopify, reached 8-figure revenue in 9 months with no investors

These tools aren’t just a gimmick: They boast important features like collaboration tools and spatial audio for spontaneous chats… because that’s apparently where the real productivity happens.

Are VR environments better for organizing? 

Teamflow’s website cites an MIT study that showed the best predictors of productivity were “a team’s energy and engagement outside formal meetings.”

Per the Wall Street Journal, these platforms achieve things Zoom and Slack can’t by triggering our brains’ place cells — parts of the mind that allow us to associate items, people, and projects with physical spaces.

Some experts wonder if another platform is necessary

Still, a recent Gartner survey found that even after a COVID-19 vaccine is widely available, 90% of HR leaders intend to let employees work remotely if possible, even if for just some of the time.

That means virtual work worlds might be here to stay if pre-pandemic work habits don’t return.

Daily briefings, straight to your inbox

Business and tech news in 5 minutes or less

Join over 1 million people who read The Hustle

Psst

How'd Bezos build a billion dollar empire?

In 1994, Jeff Bezos discovered a shocking stat: Internet usage grew 2,300% per year.

Data shows where markets are headed.

And that’s why we built Trends — to show you up-and-coming market opportunities about to explode. Interested?

Join us, it's free.

Look, you came to this site because you saw something cool. But here’s the deal. This site is actually a daily email that covers the important news in business, tech, and culture.

So, if you like what you’re reading, give the email a try.

If you don’t like it, unsubscribe any time. Privacy policy.