How America’s pickups are changing

Subscribe for your daily dose of unconventional business news 🚀

Please provide a valid email address.

The Ford F-150 has been America’s bestselling car for 41 years.

How America’s pickups are changing

Last year, an F-Series Truck was sold every 49 seconds, and pickups accounted for the top three bestselling cars nationwide.

Interestingly — despite stunts like this one, where an F-150 tows a double-decker freight train filled with 42 other F-150s — data shows a third of pickup owners rarely or never use their truck for hauling, while two-thirds rarely or never use it for towing, per Axios.

  • Instead, 87% of pickup owners frequently use their truck for shopping, and 70% say they do so for pleasure driving.

To accommodate for this, today’s F-150s are 63% cab and 37% bed, a near-total opposite from early generations’ 36% cab, 64% bed design.

So what?

Since 1990, the average mass of US vehicles has increased 25%. Pickups are already a safety concern, with twice the pedestrian strike fatality rate as smaller vehicles.

They’re getting heavier, too, as the industry electrifies them with enormous batteries. Ford’s F-150 Lightning, for instance, at ~6.5k pounds, weighs 35% more than its gasoline twin.

Related Articles

Get the 5-minute news brief keeping 2.5M+ innovators in the loop. Always free. 100% fresh. No bullsh*t.

Please provide a valid email address.

We're committed to your privacy. HubSpot uses the information you provide to us to contact you about our relevant content, products, and services. You may unsubscribe from these communications at any time. For more information, check out our privacy policy.

This form is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.