The noodles from ‘Parasite’ are stirring up a craze

Subscribe for your daily dose of unconventional business news 🚀

Please provide a valid email address.

The noodle dish from Parasite is going high-end. A slew of restaurants across New York and DC are spooning out bowls of ram-don, hoping to cash in on the meal requested by the wealthy Park family toward the climax of the Oscar-winning film.

The noodles from ‘Parasite’ are stirring up a craze

But the restaurants are attaching hefty price tags to what is typically a very cheap dish. In New York, menu prices range from $13.95 to $25, and according to NBC News, almost every person ordering fancy ram-don has one thing in common: They’re white. 

So what exactly is ram-don?

If you’ve never heard of it, don’t worry. The film’s subtitle translator, Darcy Paquet, invented the term — meant as a mashup of “ramen” and “udon” — for the subtitles of Parasite

In Korea, the noodle dish is called jjapaguri, and it blends 2 widely available instant-noodle brands, Chapagetti and Neoguri.

Meaning: It’s extremely cheap to buy and make. In the film, the Park family requests jjapaguri with steak on top, unaware of the contradiction between instant noodles and premium meat.

But ram-don enthusiasts might have missed the punchline 

With some white Americans ponying up $25 for an instant-noodle dish, Parasite director Bong Joon Ho — who has already pointed out that the US isn’t the best at reading at the movies — once again gets the last laugh. 

In fairness, the chefs whipping up fancy ram-don note that the steak and homemade broth are driving up the price. But still, you can buy the instant noodles in jjapaguri for less than 50¢ per ounce.

Get the 5-minute news brief keeping 2.5M+ innovators in the loop. Always free. 100% fresh. No bullsh*t.

Please provide a valid email address.

We're committed to your privacy. HubSpot uses the information you provide to us to contact you about our relevant content, products, and services. You may unsubscribe from these communications at any time. For more information, check out our privacy policy.

This form is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.