In a survey of 5k+ recently engaged couples, The Knot found that 1 in 4 met online.
Of those, 3 dating apps were most responsible:
- Tinder matched 27%
- Bumble matched 23%
- Hinge matched 21%
Interestingly, Hinge has just ~12% the annual revenue of Tinder, but is responsible for 78% as many engagements as its bigger counterpart.
And since Hinge’s slogan is that it’s “designed to be deleted,” it’s unlikely they’re losing sleep over the revenue differential.
Topics:
Apps
