Are people still playing “Wordle,” or did the game pull an “HQ”?
To recap, it didn’t take long for “Wordle” to blow up after it launched in October. It attracted millions of players and has seen 23.5m tweets from people sharing their “Wordle” scores.
But it’s been 3 months since The New York Times bought the game for a “price in the low seven figures,” so you might be wondering what’s happened since.
Honestly, nothing crazy
For a moment, the Times pissed people off when their winning streaks didn’t carry over. But the biggest differences appear to be aesthetic, including prompts to play other Times minigames.
Was “Wordle” a good investment?
Yes. In the company’s earnings call Wednesday, Times CEO Meredith Kopit Levien said, “Wordle brought an unprecedented tens of millions of new users to The Times.”
That likely helped spur a record quarter for its game division and the addition of 387k digital subs.
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