Brief - The Hustle

Here’s why Sega was sued for $5m over an arcade game

Written by Trung T. Phan | Jul 16, 2021 7:17:18 AM

The “Key Master” arcade game is the one that your parents probably warned you “only has those nice prizes because you’ll never win.”

Well, it seems a California man filed a class-action lawsuit this week against Sega for that very reason. Is he right — *cough* (yes) *cough* — who knows?

Here’s the claim

The lawsuit states “Key Master” is marketed as a game of skill, but in reality is programmed to award someone with a win after a predetermined number of losses.

It’s not the first time “Key Master” drama has gone down in court. Previously, the state of Arizona reached a $1m settlement with Jonathan Sanborn who licensed and set “Key Master” machines to win following 2.2k losses.

If you’re interested, this week’s court filing is one of the more entertaining class-action lawsuits we’ve read in a while.