The best quarantine content was ESPN’s The Last Dance.
But it took 22 freaking years to make.
Fortunately, with the NBA season kicking off today, we don’t have to wait 2 decades for more unreal behind-the-scenes footage.
Millions of fans have tuned in to LA Laker JaVale McGee’s video dispatches from Disney World, where the NBA is posting up.
Since releasing his first clip on July 12th, McGee’s YouTube account has exploded from 37k to 469k subscribers (and counting).
How’d he do it?
A collab with Devin Dismang — an Emmy-winning producer who’s worked with the Golden State Warriors.
In an interview with The Hustle, Dismang dished on how he spins McGee’s raw footage (from taking half-court shots with LeBron James to snagging J.R. Smith’s breakfast omelette to fishing with Alex Caruso to trolling Anthony Davis after a scrimmage) into YouTube gold:
- How he turns 30-40 gigs of raw data into a 15-minute clip.
- NBA players don’t use email (it all happens via Dropbox, texts, and FaceTime).
- JaVale came strapped with Sony and Hero cams.
Check out our behind-the-scenes story here.
