There’s a dark horse candidate in the streaming sweepstakes.
Tubi is a free, ad-supported platform with 23k+ offerings and 25m viewers. It’s especially popular with millennials and Black and Latino viewers.
In June, Tubi streamed 200m hours, doubling its growth over the past year. It was recently acquired by Fox in a $440m deal.
How’d it get there?
Founder Farhad Massoudi told Fast Company his mission is “super-serving the underserved.”
You won’t find Friends or original shows on Tubi. Instead, it curates deep cuts aimed at tapping into millennial nostalgia (shoutout to Heathers, the OG Mean Girls). Other Tubi gems: Seabiscuit and Teenage Mutant Ninja Turtles.
Tubi also shows off the diversity of its catalog: It features Black cinema and Spanish-language categories on its main page, and it created a “United Against Inequality” feature during the Black Lives Matter protests.
