It’s November, which means you’re allowed to put this 2-hour Christmas-themed YouTube video of a burning yule log on your TV.
If you’re looking for a bit more action, TikTok — the short video app owned by the $400B+ Chinese firm ByteDance — has the answer.
According to The Wall Street Journal, the collaboration is a big opportunity for TikTok. The app already has 1B+ monthly users, but to expand it’ll have to find new audiences.
The TV screen offers a chance for younger TikTok users to share viral vids with their less tech savvy family members.
Much of the TikTok magic doesn’t translate to the TV screen, per WSJ:
… coincides with a corporate reorganization at ByteDance. Its co-founder and former CEO Yiming Zhang just stepped down as chairman.
The move comes amid a crackdown from the Chinese government that’s led to the loss of power from leaders at the country’s biggest tech firms: Alibaba, Kuaishou, JD, and Pinduoduo. 😬
At this rate, TV optimization may be the least of TikTok’s worries.