The streaming wars often feel like an arms race.
In 2021, Disney+, Netflix, and Amazon spent a combined $55B to enrich their content libraries, which estimates peg at:
- 4.5k hours for Disney+
- 40k hours for Netflix
- 50k hours for Amazon
But YouTube…
… which is considered an alt-streaming competitor, blows them all out of the water.
- Every three hours, YouTube adds as much content as Netflix and Amazon’s entire catalogs combined, or 20x Disney+’s.
With truly something for everybody, a recent poll found 95% of teens use the app.
Like YouTube, TikTok has also proven a formidable streaming competitor. Watch time on TikTok in 2021 was 22.6T minutes, compared to Netflix’s 9.6T.
The main difference: TikTok didn’t spend billions making that content — its users made it, for free.
