Visual: Singdhi Sokpo
Much of what makes fast food fast is the drive-thru. Even pre-pandemic, some 70% of fast-food sales came from the driver’s seat. (It’s now 90%+.)
A recent study by QSR Magazine found that Taco Bell leads the pack in speed and Chick-fil-A comes in dead-last:
- 52.4% of Chick-fil-A customers say drive-thru service is excellent versus 26.7% of Taco Bell customers.
- Chick-fil-A notches 100% order accuracy versus 86.7% at Taco Bell.
But don’t expect Taco Bell to slow down. The brand has plans for a 2-story drive-thru format, with the kitchen on top and 4 drive-thru lanes underneath. This brings a whole new meaning to locos tacos.
