EMAILED ON October 16, 2019 BY Caroline Dohack

Havenly raises a fresh round of cash in the competition to redesign your home

Let’s karate chop those pillows, people! 

The interior-design platform Havenly just hauled in $32m in new funding, putting it on par with similar startups like Modsy in the race to dominate virtual interior-design services. 

It’s personalized design… with some sweet, sweet kickbacks

Havenly plans to use its shiny new pile o’ cash to establish Cove Goods, a private-label home accessories and furniture line that it will integrate into its design recommendations engine. 

Havenly started as an online interior design consultancy that paired designers with clients who needed a little — or a lot of — know-how as they decorated their homes. Service fees range from $69 (to just update a room) to $99 (to give it a complete makeover).

In addition to collecting money for design services rendered, Havenly receives commissions on pieces sold from vendor partners like West Elm, CB2, and Anthropologie. 

But they’re not the only flipper in the extreme makeover space

Modsy, another computer-vision-startup-turned-furniture-designer, recently closed on $37m in Series C funding, raising $70m to date.

Like Havenly, Modsy matches interior designers with users who snap photos of the rooms they wish to redo. Modsy stitches these snaps together into complete 3D models. Its fees range from $69 to $349.

Modsy also earns additional cash when users buy pieces from the likes of Crate & Barrel, Pottery Barn, and West Elm, and it has a furniture line whose offerings it positions alongside those of its corporate partners. 

So basically, your favorite catalogs have become personalized.