Imagine a world where you no longer have to decide between buying a pair of pants in a size 16 or 18 and then, inevitably, sending one of them back.
A group of startups wants to make it easier to find the perfect fit.
- True Fit combs through a massive dataset to match users who have given the company their body dimensions with the ideal size for each brand.
- Hemster partners with retailers to tailor clothing items based on customers’ actual sizes.
The future may involve the use of body-scanning cameras to produce a more accurate fit.
- “Sizes will go out the window 10 years from now,” Levi Strauss & Co. CEO Chip Bergh told the WSJ.
But it’s still hard to find the right solution for everyone.
- Even when people get a body scan, they often disagree with the result.
Topics:
Clothing
