Over the years, startups have birthed some oddly specific perks, causing more established companies like Pinterest (which offers “craft and skill nights” to their employees) and Zynga (a rooftop dog park) to follow suit.
Now, Fast Company reports that Eat Club, a Silicon Valley-based “virtual cafeteria” that delivers meals to offices, is paying to offset its employees’ individual carbon footprints by incentivizing them to use public transit when commuting to work.
This sounds great, but are incentives like these actually perks designed to make employees better, or are they a thinly veiled attempt to mask 80-hour workweeks and insanely high turnover rates?
HR Perk? Or PR powerplay? You decide
Let’s be honest, a majority of marshmallow perks are to make a company seem cool even though history shows a lot of times they probably aren’t. And while Eat Club’s perk seems chill, some are a little harder to read:
Googlechanged its maternity leave plan from 12 weeks to 5 months a few years ago, after seeing new mothers leave the company at 2x the average departure rate.
Asana gives $10k to each employee for computers and desk furnishings to keep people from envying the opportunity of a corner office.