Apple scored some A-listers for a new drama series

Months after getting into original content, Apple has landed a deal for an expensive new series starring Jennifer Aniston and Reese Witherspoon.


November 9, 2017

Apple scored some A-listers for a new drama series

Mere months after announcing they would be getting into original content, Apple Inc. has landed a deal for an expensive new series starring Jennifer Aniston and Reese Witherspoon.

Based loosely around acclaimed journalist Brian Stelter’s non-fiction book, “Top of the Morning,” the show is explained as a behind-the-scenes look at the lives of people who help produce the daily televised ritual of morning news.

And it’s expensive

The tech-giant has picked the untitled series up with a straight-to-series, 20-episode order, and while the terms of the deal haven’t been disclosed yet, the Wall Street Journal reports the cost could reach beyond $10m an episode, with Aniston and Witherspoon’s salaries expecting to be over $1m per episode.

In August, Apple announced they would be going all in on original content in 2018, to the tune of spending $1B in total to create it’s programming, so while the show is expensive, it’s mere pocket change to iPod inventors.

Cool, so where can we watch?

While Apple hasn’t disclosed how they plan to distribute their content, they have been gearing up since October, landing huge deals with the likes of Steven Spielberg for a remake of his hit sci-fi anthology series Amazing Stories (reportedly $5m an episode).

So you can bet their distribution model is on a need-to-know basis at the moment. Either that or there are some incredibly stressed executives at Apple right now.

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