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Uh, why is Tom Brady in the office? How celebrity-brand partnerships are evolving

Brands are leaning on prominent figures to do more than just put their famous faces on TV.

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Women’s spending power is the story of the summer

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When TikTok says ‘jump,’ restaurants fling themselves right off a cliff

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You may not want to hear this about Kim Kardashian, but she’s a business whiz

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