EMAILED ON March 20, 2019 BY Conor Grant

Framebridge, the frame startup that thinks outside the box, is opening 2 physical stores

Framebridge, a startup that makes cheap custom picture frames, is doing so well that it’s opening 2 physical stores, one in DC and the other in Bethesda, MD.

Framebridge reframed its industry by bringing custom frame prices down from thousands to hundreds of dollars. But if Framebridge’s success proves anything, it’s that no industry is too boring for digital disruption — even the picture frame biz.

That’s my frame, don’t wear it out

Framebridge CEO Susan Tynan started Framebridge after enduring what TechCrunch called a “harrowing attempt to get four national park posters framed.” 

Most other lame names in the frame game are the same, outsourcing their frame production and charging huge markups. But Framebridge thought outside the frame: The company streamlines the framing process from picture upload to production. 

Users can upload photos of the pictures they want framed; then, they choose a framing style on the website and app and receive their framed art in 7-10 days. Prices range from $39 for a 10×10 framed Instagram post to $199 for a large painting.

The big picture (frame)

The frisky framers have already raised $67m, and the company has plans to build its stores with the same e-commerce ease-of-use that made its online service rich and frame-ous. 

Framebridge plans to use its new cash to expand its manufacturing capacity (it currently operates its own factory in Kentucky), refine its delivery process, and improve the product.