Harley-Davidson announced that it will begin taking preorders for its highly anticipated electric motorcycle, LiveWire, this fall and expects to have them on the road IRL by August.
![Harley-Davidson debuted its first all-electric motorcycle as the electric hog market revs](https://20627419.fs1.hubspotusercontent-na1.net/hub/20627419/hubfs/The%20Hustle/Assets/Images/785766054-brief_2019-01-10T011538.967Z.webp?width=595&height=400&name=785766054-brief_2019-01-10T011538.967Z.webp)
And, for all you rough-ridin’ traditionalists worried that going electric may strip your street cred, Harley-Davidson released some specs that may bring you peace as you roll into Nazareth and take a load off that fanny.
“Motorin’ what’s your price for E-bikes?”
The LiveWire will rev from 0 to 60 in under 3.5 seconds, can travel 110 city miles on a single charge, and — for those who need that Harley rumble — will reportedly produce a “new signature sound.”
But it isn’t going to be cheap: The LiveWire’s list price starts at almost $30k, which is significantly more expensive than other electric motorcycles poppin’ wheelies into the market today.
For example, Zero (hailed as the “Tesla of motorcycles”), which starts north of $10k and has seen a compounded annual growth rate of about 40% each year since it hit the road in 2006.
Wild (and environmentally sustainable) Hogs
The motorcycle industry as a whole has struggled since the recession but, as emission standards change, demand for alternative transportation is expected to increase — hence H-D’s push into EV.
But it’s not just Harley. The moto market as a whole is accelerating, expected to grow nearly 42% by 2021, with around 40m units projected to be sold by 2023.