But, engagement numbers don’t lie. By the time of the burger’s reveal, the original video had racked up 6m+ views and been shared thousands of times.
Publicity stunts: Good refreshers for big brands
Remember the “The Artist formerly known as Prince” stunt? Or the “accidentally” risque photo of Marilyn Monroe’s billowing skirt (which was choreographed)? If so, you’re proof that PR stunts make an impression.
Like IHOP, Prince and Monroe were already well-known — but the fakery went a long, memorable way. Now, in the viral vortex of social media, a hoax (AKA a “lie” or “marketing strategy”) goes even longer.