It’s 2017, and a printing startup just raised $7m

The company Ink is an unlikely startup hero. They're based in Nebraska. And their business model is “revamping on-campus printing.”


November 7, 2017

Ink is an unlikely startup hero. For starters, the company’s based in Nebraska. And then there’s the fact that their business model is “revamping on-campus printing.”

Seemingly outdated, but apparently sound: they just secured a $7m round, bringing their total funding to $15m.

Wait, who still prints stuff?

College kids! And printing stuff on campus is a huge pain in the rear, involving logging into a desktop computer from the ‘90s, and engaging in a quota system that typically charges by the page.

The problem: most kids want to print from laptops these days — and college computer labs basically make that impossible.

Ink wants to change that

The company has created products that allow students to print by accessing their cloud-stored files directly on the printer, using a touchscreen.

There was a time when “sexy” startups ruled the ol’ SV, but a new era is upon us: boring companies that solve small but real issues are hot right now.

And while improving printing for college kids may not exactly seem like a Jobs-worthy, revolutionary idea, it’s reliable and more likely to provide steady returns.

Daily briefings, straight to your inbox

Business and tech news in 5 minutes or less

Join over 1 million people who read The Hustle

Psst

How'd Bezos build a billion dollar empire?

In 1994, Jeff Bezos discovered a shocking stat: Internet usage grew 2,300% per year.

Data shows where markets are headed.

And that’s why we built Trends — to show you up-and-coming market opportunities about to explode. Interested?

Join us, it's free.

Look, you came to this site because you saw something cool. But here’s the deal. This site is actually a daily email that covers the important news in business, tech, and culture.

So, if you like what you’re reading, give the email a try.