Instagram has made no secret of its plans to increase ecommerce on its platform: Just a few months ago, the company rolled out new in-app checkout features for e-commerce companies.
After the change, makeup merchants and handbag hawkers went hogwild. But, according to The New York Times, some ’Grammers are thinking even bigger — as in custom-6-wheeled-Hummer-bigger.
Yep… apparently, celebrities don’t shop at car dealerships
Instead, they buy multimillion-dollar cars after seeing them once in an Instagram story — and savvy salespeople are waiting.
One Instagram-seller, RD Whittington, sold a $2.6m Porsche through an Instagram story — and then upsold the customer on an $800k Rolls-Royce to sweeten the deal.
Whittington, who is often paid by multimillion-dollar wire transfers, has sold cars to ASAP Rocky, Chris Brown, and Future.
But it’s not just luxury cars
Luxury sellers are also using Instagram to sell high-priced homes and upscale jewelry.
But why are people willing to shell out such big bucks based on such little info, you ask?
The ’Gram is designed for aspiration nation: It’s engineered to inspire envy, and people with money can act on that envy Insta-ntly by purchasing something they want.
But it was Ariana Grande who summed it up best: “I see it, I like it, I want it, I got it.”
