As if we needed proof that dog owners would do anything for their precious pups, the numbers back them up.
In a recent study from Ally Financial, pet parents proved their monetary commitment:
- 46% claimed to spend the same — or more — on their pets as they do on their actual human children.
- 51% said they’d take on debt to care for their pets’ health.
- 53% reported a willingness to spend less on themselves to better provide for their pets.
So it’s no wonder San Francisco-based startup Companion is confident its $49/mo. doggie au pair of a device will dispense ample treats for its investors.
What is it?
Companion is a smart device designed to serve as a playmate (and nanny, and maybe kind of a veterinarian?) for dogs.
- The stationary box features an onboard computer, AI software, and a camera.
- Owners can monitor their dog via app, while Companion employs machine learning to track dogs’ physical and emotional health through movement and routine.
- Stimulation and entertainment are offered through interactive games and obedience practice.
- And your dog is gonna need to sit — sit! — before hearing this feature: Companion has an automated treat dispenser.
Who’s a good robot? Companion wants to be
We’ll find out whether it actually is, eventually. Pre-orders recently opened, with first shipments expected to go out in summer 2024.
And, per Axios, enough cats have been enamored with the device that Companion hopes to eventually launch a “feline-oriented” product.
One caveat: None of the dogs who’ve tested Companion are as perfect as your dog, who is inarguably the best dog in the world.
