Pulled an Equifax: Under Armour’s MyFitnessPal was hacked

Data thieves strike again, this time with fitness buffs — last Thursday, Under Armour disclosed that data tied to its fitness app MyFitnessPal was breached, affecting 150m user accounts. The stolen data includes account usernames, email addresses, and scrambled passwords for both the app and its website, sending shares of the athletic apparel maker down […]


April 2, 2018

Data thieves strike again, this time with fitness buffs — last Thursday, Under Armour disclosed that data tied to its fitness app MyFitnessPal was breached, affecting 150m user accounts.

The stolen data includes account usernames, email addresses, and scrambled passwords for both the app and its website, sending shares of the athletic apparel maker down 3%

Oh yeah, it’s also one of the largest data hacks in history

MFP’s breach is certainly the largest this year, and one of the top 5 ever, based on the number of records compromised (for reference, the Equifax hack affected about 145m accounts).

Larger breaches in the hack hall of fame include 3B Yahoo accounts in 2013, and the credentials of more than 412m users of adult websites run by FriendFinder Networks in 2016. 

So what happens now? 

According to the company, the breach occurred in February, and they began notifying customers at the end of March, 4 days after they were made aware of the hacks — more than companies like Equifax (which took over a month), or Uber (which took over a year) can say.

On the bright side, Under Armour had a system in place to protect goods like addresses, birthdays, and payment info from being scooped — on the not so-bright side, a lot of that can be gleaned from an email account.

Daily briefings, straight to your inbox

Business and tech news in 5 minutes or less

Join over 1 million people who read The Hustle

Psst

How'd Bezos build a billion dollar empire?

In 1994, Jeff Bezos discovered a shocking stat: Internet usage grew 2,300% per year.

Data shows where markets are headed.

And that’s why we built Trends — to show you up-and-coming market opportunities about to explode. Interested?

Join us, it's free.

Look, you came to this site because you saw something cool. But here’s the deal. This site is actually a daily email that covers the important news in business, tech, and culture.

So, if you like what you’re reading, give the email a try.