Any influencer or YouTube creator will tell you that it is a real job, requiring as much skill — both technical and creative — as any other media format.
Yet while creatives who work in film, TV, music videos, and even some podcasts are credited on IMDb, those who contribute the same skills to creator content are not.
That’s why the Creators Guild of America, a nonprofit focused on digital creators founded in 2023, launched Mosaic, a platform billed as “IMDb for creators” that gives them an online resume with verified credentials.
Daniel Abas, CGA president, told The Hollywood Reporter, “Creative work is very granular. It’s project by project, hence the name of Mosaic. When you put this work together, you can see someone’s complete creative arc.”
How it works
Users can create a free profile and submit their credits, which are then third-party verified. CGA also has its own eligibility standards. For example, an influencer must have been paid by a brand, agency, or platform, or have at least 10 paid subscribers.
Brands looking for specific talents — copywriters, UX designers, concept artists, photographers, etc. — can browse profiles when hiring.
Creators also receive an ID they can use across platforms to both differentiate between creators with the same name and protect against scammers.
Scammers?
Celebrities and creators are prime targets for deepfakes, given their influence and the many images and videos available online for AI to scrape.
But Dan Neely, CEO of AI licensing company Vermillio told The Rolling Stone that deepfakers shifted from A-listers to creators about two years ago, finding their smaller fan bases lucrative targets. Such fake videos can not only damage a creator’s rep, but also cost them discoverability and income.
YouTube offers an AI deepfake detection tool to public figures including politicians, journalists, and millions of its creators, while companies like Vermillio scan the web on behalf of their clients.
Mosaic will partner with Loti AI, a deepfake detection company, to help take down unauthorized content.
Can you imagine explaining to your ancestors how a YouTube unboxer must protect themselves from deepfakes hawking crypto investment opportunities? Yeah, us neither, but here we are.
