Tired of Christmas decor clogging shelves months early? Well, get ready for Summerween, the new trend adding ghosts and ghouls to your pool parties.
Summerween is an established holiday in the animated series “Gravity Falls,” where residents gather in June to carve jack-o’-melons.
But on social media…
… the term has gone viral for a few reasons: capitalism, and because we love an excuse to throw a theme party.
- Summer is typically when retailers like Pottery Barn and Michaels drop their 2024 Halloween collections. In 2023, Americans spent $5.2B+ on Halloween decor.
- It’s also when Halloween attractions, like Universal Studios’ Halloween Horror Nights and Six Flags’ Fright Fest, start announcing fall plans.
- Meanwhile, Summerween parties are combining the aesthetic of Halloween with summer vibes.
Just look at these adorable pumpkin burgers and ghost pizzas.
Summer and horror…
… also share a long history. Sure, Halloween takes place around Halloween, but many hits are actually summer flicks: Friday the 13th, Midsommar, Jaws, The Texas Chain Saw Massacre, I Know What You Did Last Summer.
It’s also a great time to sit in an air-conditioned movie theater, making it a popular season for horror at the box office.
This year’s releases include A Quiet Place: Day One, MaXXXine, Longlegs, and Alien: Romulus, while last July’s Talk to Me unseated Hereditary as A24’s highest-grossing horror film, earning $92m+ globally against a $4.5m budget.
There are no more federal holidays between Independence Day and Labor Day, so go ahead. Get a coffin pool float and have yourself a Summerween.
